Heritage Corridor Destinations Promotes Illinois Tourism at Brand USA Travel Week in London

Heritage Corridor Destinations President & CEO Robert Navarro represented Illinois on the international stage at Brand USA Travel Week U.K. & Europe, held Oct. 20–23, 2025 in London, England.

Navarro joined Catie Sheehan, Deputy Director of the Illinois Office of Tourism, and Cory Jobe, President & CEO of the Great Rivers & Routes Tourism Bureau, in promoting Illinois travel to European tour operators and media.

Brand USA Travel Week brings together leading U.S. exhibitors, U.K. and European buyers, and global travel media for a week of business-to-business meetings, networking, and industry insights. The event provides an invaluable platform to strengthen international partnerships and showcase the diverse travel experiences available across the United States.

“Increasing international visitation is a key part of Illinois’ tourism strategy,” said Navarro. “European travelers are drawn to authentic experiences, and Illinois has so much to offer— from Route 66 to our rich history, outdoor adventures, and welcoming communities. Events like this help us share that story directly with global partners.”

Throughout the week, participants discussed travel trends, challenges, and innovations shaping the future of tourism, while identifying opportunities to grow international visitation to the United States.